Addison Design - Penetrating the Health Insurance Market

Health Insurance

Challenge

Addison Design aimed to expand their services into the health insurance market, specifically targeting Blue Cross Blue Shield companies.

Solution

Working closely with Addison's VP of Sales, Catalyst Buzz optimized their Salesforce system to enhance lead management and outreach efforts

Process

A strategic 90-day campaign was implemented to secure meetings with executives from Blue Cross Blue Shield companies, tailoring pitches to resonate with CFOs, CMOs, and CEOs on cost savings, customer experience, and innovation, respectively

Results

Our approach led to a significant referral from a CMO, resulting in a successful pilot at Blue Cross Blue Shield of Arkansas. The project not only enhanced Addison's portfolio but also won them accolades and expanded their footprint in the health insurance sector.