Appingo - Revolutionizing Publishing Workflow

Startup Business, Publishing

Challenge

Competing in the crowded publishing industry, Appingo needed an innovative strategy to market their unique book publishing solution and transition to a SaaS model.

Solution

Catalyst Buzz crafted a comprehensive go-to-market strategy, established a robust CRM system using Salesforce, and executed an integrated lead generation and business development campaign.

Process

Our approach involved the deployment of targeted email marketing campaigns, followed by outbound phone calls to qualify leads, and scheduling introductory meetings. We streamlined the client's sales process to demonstrate its effectiveness, leading to significant business opportunities.

Results

Through our strategic efforts, Appingo secured a major contract with Peak Publishing in CT to publish 500 books, providing a foundation for their pivot to a SaaS model. This transition allowed Appingo the opportunity to scale and capture a larger market share.